Got Milk?

I have started to drink milk agian lately. Purely on a money saving scheme, as at work we get free milk. Seeing i dont drink coffee i double my usage and use it for cereal. Anyway, the packaging is lame, boring and i really dont like it how lite milk is pink. Makes no sense.

Then i saw this.






















Now this is more like it! A graphical design, that still tells me its healthy and its milk, but does it in a fresh modern way. It was Designed by Audrée Lapierre from Canada. Her quote about the design is "Nutritional information becomes the main goal of the packaging, while still carrying a powerful branding by combining an expressive form with useful information.”